VML and The Foundation to Combat Antisemitism (FCAS), an organization founded by Robert Kraft, owner of the New England Patriots, have collaborated to address rising hate against Jews in the US. VML believes it’s imperative to add our voice to the conversation on antisemitism and #StandUpToJewishHate and this powerful campaign first aired during the Patriots vs. Jets NFL football game on October 30, 2022. It was also featured in top media outlets including The Wall Street Journal, The Washington Post and NBC, among others.
#StandUpToJewishHate
Football owner and foundation founder Robert Kraft calls on all Americans to help fight antisemitism
Client
- The Foundation to Combat Antisemitism
Office
- United States
In the US, Jewish people account for 2.4% of the population but are the victims of 55% of religious-based hate crimes
There's a role for each of us to play in combating a problem that is unfortunately all too prevalent in communities across the country today. We must stand up and take action against the rise of all hate and I hope everyone will post and share the Blue Square to show their support in this fight.
Robert K. Kraft
Founder, Foundation to Combat Antisemitism
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Awards
Effie Awards
2024
Gold, Silver, & Bronze
The Clio Awards
2024
Silver
The AdAge Awards
2024
Best Work for Good: Pro Bono/Nonprofit
2023 Cannes Lions
Media, Media Planning
Silver Lion
2023 Cannes Lions
PR, PR Effectiveness
Bronze Lion
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