Challenge

Synergy came to us with a big problem. Silent and invisible, most people in Western Australia saw Synergy as the problem others would solve. Despite the company offering a range of intelligent energy products and services, it remained the brand on the bill. So, for us, the challenge and the opportunity emerged as a question – how do you get customers to choose you, even when they don’t have a choice? You start at the top, with Purpose.

Inspiration

Synergy’s final statement of purpose: Leading Western Australians to their Intelligent Energy Future, was the deep and profound outcome of a rigorous strategic partnership that articulated Synergy’s role and its future aspirations.

Idea

Synergy’s ongoing transformation in the market started with the question ‘Why does Synergy exist.’ We worked with stakeholders and staff at every level of the organisation to uncover Synergy’s True Purpose and develop a creative platform for the entire organisation.


SYNGPW0130 Brand 30s

Growth

Across the campaign period, Synergy has had growing and consistently high brand engagement and satisfaction scores. This in-turn led to a revolution in how Synergy perceived themselves and how all Western Australians looked to them as our energy partner.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

PB Shoey 1
The Hershey Company

Peanut Butter Shoey

Giving Bondi Beach a larger-than-life taste of their iconic chocolate with a Peanut Butter Shoey
Read Case Study
MTIA Victorias Big Build 1
Major Transport Infrastructure Authority

Victoria's Big Build

Turning irritation into anticipation
Read Case Study