VML and The Pharm brought joy to customers and to Boots' Christmas results, despite the ongoing cost-of-living crisis, with a fully integrated campaign and lead TVC named the #1 Christmas ad of the season by Time Out magazine. Seen to strike the right note, in-tune with the national mood, this campaign, building on 2 previous years of success, has returned Boots to being the #1 destination on the British high street for festive gifting.
Thank you, Santa
Boots brings festive joy to the nation and to Boots' Christmas results
Client
- Boots
Office
- London
Advertisers often talk about pushing boundaries, but scientists are the ones pushing the real boundaries of knowledge and coming up with surprising new answers to age-old questions. Let’s use that knowledge more often for the benefit of our clients.
Bas Korsten
Global Chief Creative Officer
In 2023 we needed to position Boots as the #1 destination for gifting, in a tough economic context where people were cutting spend.
With strikes and reduced living standards, people needed to feel valued and appreciated, like Christmas could still be special.
Give Back To The Givers - Boots showed how thoughtful gifts, even smaller ones, could work for people who really deserved to feel appreciated.
Ahead of commercial results in 2024, the campaign scored 5.3 in System1's creative testing ranking, while awareness and buzz are up YoY.
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Press
Boots diverges from star-led Christmas campaigns in mother-daughter film
Campaign
Boots celebrates joy of giving with new 'Thank you, Santa' Christmas advertThe Industry Beauty
Unwrap The Festive Magic With Boots' Epic Journey To The North PoleCreative Salon
Boots shuns celebrities this Christmas in favour of campaign that highlights everyday empathyMarketing Week
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