Set in a city filled with hundreds of Santas, the movie portrays these festive figures engaging in acts of kindness and support, symbolizing people's 'inner Santa.' The film concludes with a powerful message urging for more kindness in the world. As part of the global Coca-Cola Christmas campaign, markets collaborate with local charities for support through donations, employee volunteering, and participation in the Coca-Cola Christmas Truck Tours.
The World Needs More Santas
The spirit of generosity and goodwill is in us all
Client
- Coca-Cola
Office
- London
The world always needs reminders of what makes us more human. The core of humanity is kindness, generosity, and goodwill and I think we need that reminded at this time. It’s a good opportunity to combine it with the Christmas spirit and to deliver the message that everyone has an “Inner Santa,” it’s a great time to use this as a reminder.
Islam ElDessouky
Global Creative, Strategy and Content Lead, Coca-Cola™
Capture the essence of holiday kindness and corporate philanthropy in a creative endeavor. Imagine a multimedia project that combines the heartwarming narrative of a Christmas film with the historical and iconic imagery associated with Coca-Cola's longstanding affiliation with Santa Claus.
Create an immersive and uplifting experience that not only entertains but also inspires viewers to embrace the 'inner Santa' within themselves and contribute to charitable causes during the holiday season
The Christmas film portrays a city where hundreds of Santas walk the streets. Over the course of the film, we see the many Santas helping and supporting others, building to the understanding that, in this world full of Santas, we see a world full of kindness. The culmination reveals that what viewers have been witnessing was in fact people’s 'inner Santa' as they performed acts of generosity and goodwill, closing with the line: ‘The World Needs More Santas’.
As part of the global Coca-Cola Christmas campaign, several markets will also be partnering with local charitable organisations to help drive support and visibility through committed donations as well as employee volunteering. In addition, some partners will have their own presence at the Coca-Cola Christmas Truck Tours, driving awareness of their cause whilst enjoying a Coca-Cola with guests.
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Press
Spot from WPP Open X and Stink Films' Traktor celebrates the spirit of Santa Claus in all of us
Little Black Book
Coca-Cola's 2023 Christmas Advert Says "The World Needs More Santas"Hypebeast
“The World Needs More Santas” – Heartwarming Ad Shows Kindness Is a GiftGood Things Guy
Coca-Cola Wants Everyone To Find Their Inner Santa This ChristmasComplex - UK
The Strategy Behind Coca-Cola’s Holidays Campaign Featuring a City of SantasAdWeek
In Coca-Cola's Holiday Advert, Santas Are Everywhere He's coming to town in a whole new wayMuse
Coke boosts Santa-heavy holiday campaign with AI, digital experiencesMarketing Dive
Coca-Cola Knows Santa Sells.Brand Vision Insights
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