Tiny Doll #GentleNotWeak

A short film that turns tissue paper into inspiration for bully victims.

Office: Thailand

Client: Kimberly Clark

Challenge

Thailand has the world’s second highest rate of bullying— a topic that many people in the country avoid talking about.

Inspiration

Kleenex turned the spotlight on bullying with the help of Rika Ishige, Thailand’s top female ONE Championship athlete, who is also known as Tinydoll. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She spoke out about her childhood as a small and delicate half-Japanese girl growing up in Thailand.

Idea

We created a film that follows Rika’s story as she powers through adversity with her soft and gentle nature, overcoming bullies to become a martial arts champion.