New Balance Brand 26
Josh Allen makes his New Balance debut, bringing his personality and passion for the game to this year's We Got Now campaign
Unexplainably Blissful
VML and natural bliss creamers team up to launch the new Unexplainably Blissful campaign -- starting with a magical unicow singing the ELO hit “Strange Magic"
- Office
- New York
- Client
- Nestlé, natural bliss creamers
Nestlé’s natural bliss® coffee creamer dropped a joyful extension as part of its unexplainably blissful campaign. A magical Unicow (part unicorn, part cow) stars in a social video, where she strolls through a delightful field, singing “Strange Magic” from the Electric Light Orchestra.
This campaign is bigger than one character. It’s designed to capture the entire vibe of what natural bliss is all about.
Establish a new holistic Masterbrand that breaks through on shelf and reclaims leadership in the premium coffee enhancers category.
The best part about natural bliss is that no one really knows what makes it so unexplainably blissful. So we’re proving that through a campaign that’s equally unexplainably blissful.
The film conveys the idea that every splash of natural bliss - made with only four natural ingredients – has the unexplainable power to transport you to a more blissful state. The unexplainably blissful creative platform spans social, events, streaming, & TV.
Social executions expand on the unexplainably blissful concept – taking coffee drinkers to a dreamy world filled with sumptuous flavors, delicious landscapes and delightful characters.
Unicow Fans can also interact with Snap Filters to be a part of the unexplainably blissful world that is natural bliss.
We wanted to create an entire world for natural bliss that captured the feeling you get when you take that first sip.
