Welcome to Ontario Racing UNFILTERED. We put cameras where they’ve never been before, and mic’d up jockeys and drivers. UNFILTERED gave viewers an all-access, unfiltered look at what happens on and off track in a way that has never been done in the sport. It helped break wagering records at racetracks like Fort Erie, and helped drive record breaking attendance at The King’s Plate, Canada’s biggest horse race.
Unfiltered
Instead of a TV spot we created a 5-part docuseries that helped people fall in love with the sport of horseracing.
Client
- OLG
Office
- Canada
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