Client
Office
BROMPTON brings a unique urban cycling fun, calling on more people to join in, experience cycling, and love cycling!
People living in cities are limited by time & space, What they long for is that they can be free and happy even in the city.
BROMPTON redefines the fun of cycling, reorganizes the relationship between bikes and people, leads people to explore the endless fun of cycling, and discover more joys of urban life.
How to establish Brompton's trendy cycling culture and co-create a community among younger consumers?
We analyzed and segmented our TA into target groups with different needs and motivations, this allowed Brompton to tailor its communication and event strategies to target these groups more precisely. By redefining the fun of riding and reorganizing the relationship between Brompton and people, it leads young consumers to explore the joy of riding together and discover more of the joy of urban life.
By connecting with the chic & quality lifestyle of Gen-Z fashion, Brompton continues to organize interesting cycling activities, co-branding activities with other brands. We helped create a social visual identity, and amplify their community activities targeting fashionable youth helping Brompton to be an ICON of younger chic cycling culture.
Social Media Followers:98,040 person
Social Media Impression:3.53 Million
Free Media Exposure:20.7 Million
Community App Members:56,198 person
Community Cycling Activities:188
2023 SHOP! AWARDS CONTEST
Social Media Marketing
Bronze Award
