A viral TikTok campaign centred around engaging musicians and fans across Malaysia, Thailand, and the Philippines, in collaboration with Def Jam Southeast Asia, Universal Music Group’s flagship hip-hop label.

SG Caltex
VML and Def Jam SEA helped Chevron encapsulate Caltex’s #unstoppable ethos through a fun and unique campaign. With Caltex’s unbeatable mileage, users can keep on going, and fuel stops become one less thing holding them back from what they want to achieve, be it performing as a rap artist or running daily errands!

Dean Gilbert

General Manager for Marketing and Sales Support at Chevron.

Caltex is all about enjoying the journey. But during Covid, how can you enjoy the ride when you can't drive?

Caltex teamed up with Def Jam Recordings and TIkTok to create virtual driving experience where drivers could showcase their rapping prowess.

3 of Asia's hottest Def Jam rap artists and an awarded producer wrote an original rap song that got integrated into a special TikTok filter, allowing you to record your own virtual in-car music video.

1 billion views worldwide

408K videos created

30mil unique users reached in Asia

72mil engagement with the brand

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