VML and Volvo are launching a large-format outdoor advertising campaign across France for the arrival of the Volvo EX30 on the French market. This new model is the smallest in the Volvo range, 100% electric only, designed to have the lowest carbon footprint of all Volvos to date.
Volvo & VML: Discover Scandinavia in the EX30
An immersive journey between France and Scandinavia, focusing on Swedish design, nature and lifestyle.
Client
- Volvo
Office
- France
The challenge is to create an impactful and memorable outdoor advertising campaign that draws attention to the new Volvo EX30 and effectively communicates its key strengths: its small size, its 100% electric nature and its low environmental impact.
The unique positioning of the Volvo EX30 as the smallest model in the Volvo range, 100% electric and designed to minimize its carbon footprint, as well as the desire to reach a wide audience through an event-driven outdoor advertising campaign.
A large-format outdoor advertising campaign deployed in the largest train stations in France and in well-known and unmissable places, with a clear and concise message: "Even small, you can see big. The Volvo EX30 is finally here. Discover the concentrate of the best of Volvo."
Increase awareness of the Volvo EX30 among the general public, generate interest in the new model and drive traffic to Volvo dealerships.
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