Solvay launches its new campaign signed VML France, articulated around a 60-second brand film and formats adapted to different audiences. The campaign emphasizes Solvay's journey to master fundamental chemistry at the microscopic level, for profound impacts on the world and in our lives.
One element. Our vision. Your everyday.
Visual symphony showcases Solvay's commitment to innovation and its impact on everyday life.
Client
- SOLVAY
Office
- France
The film was conceived as a visual symphony, in which each image transforms into a painting, depicting the beauty and importance of the elements that shape our world.
Virgile Brodziak
Directeur Général, VML
The challenge is to communicate in a creative and engaging way the complexity of fundamental chemistry and its impact on everyday life, while strengthening Solvay's image as a global leader in chemistry.
Solvay's mission, summarized in the line "One element. Our vision. Your everyday", as well as the beauty and importance of the elements that shape our world.
A film mixing live shots, 3D and motion design, weaving a complex link between Solvay's cutting-edge technologies, its mastery of essential elements and its influence on everyday life, accompanied by a 360° campaign for different targets.
Strengthen Solvay's image as a global leader in chemistry, committed to excellence, sustainability and the pursuit of a better world, while reaching different target audiences (investors, talents, general public) through a campaign broadcast internationally.
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