VML has created a visual campaign for Cailler that highlights the brand's ultra-local commitment and its attachment to its region. The visuals play on the resemblance between the spots of dairy cows and the colors of the Swiss mountains.
VML Signs an Ultra-Local Campaign for Cailler
Magnifying a brand's commitment to its region and country.
Client
- Cailler
Office
- France
Our commitment to local producers is extremely important to us. Their high-quality fresh milk, which is then condensed, gives our chocolates a taste and texture that is unique in the world. This campaign highlights that uniqueness in a beautiful way.
Bruno Emmenegger
Head of Confectionary at Nestlé Switzerland
The challenge is to create a campaign that communicates simply and effectively Cailler's commitment to its local producers and the quality of its milk, while strengthening the brand image and highlighting its Swiss heritage.
Cailler's history and commitments, its attachment to its region and its milk producers, as well as the beauty of the Swiss landscapes and the quality of its milk.
A visual campaign playing on the resemblance between the spots of cows and the Swiss mountains, accompanied by the original mention present on the packaging of the CAILLER milk bar: "Swiss alpine milk chocolate".
Strengthen Cailler's image as a committed brand attached to its roots, while enhancing the quality of its products and stimulating sales in the French and Swiss markets.
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