Volvo Car Entreprise, Volvo's BtoB service, unveils its new video campaign "Entrepros", designed by VML. The campaign highlights the benefits of 100% electric vehicles for professionals by illustrating the daily experience of two professionals using 100% electric Volvo models.
Entrepros
New campaign highlights the benefits of Volvo's 100% electric vehicles for business professionals
Client
- Volvo
Office
- France


The challenge is to demonstrate in a concrete and convincing way the benefits of 100% electric Volvo vehicles for professionals, by highlighting authentic and inspiring testimonials.
Volvo Car Entreprise's commitment to supporting professionals in their transition to more environmentally friendly mobility solutions, as well as the environmental values and the desire to reduce their carbon footprint shared by many professionals.
A video campaign featuring two professionals using 100% electric Volvo models in their daily lives, available in long and short formats adapted to different digital channels, with a dedicated page on the Point website highlighting their testimonials.
Strengthen Volvo Car Entreprise's position as a privileged partner for professionals in their transition to electric mobility, while increasing brand awareness and generating qualified leads.