At the Paris Motor Show, VML FRANCE developed EVE for Kia, a revolutionary conversational solution. Available on WhatsApp, EVE uses generative artificial intelligence to offer an unprecedented relational experience for visitors to the Kia booth.

The challenge is to improve the experience of visitors to a motor show by providing personalized and interactive assistance, while optimizing the efficiency of sales advisors.

Kia's desire to push the boundaries of user experience through digital innovation, as well as the potential of generative artificial intelligence to create more natural and relevant interactions.

A conversational assistant available on WhatsApp, capable of answering all user questions about the New Kia EV3, providing personalized advice, and facilitating appointment scheduling for a test drive.

Enhance Kia's image as an innovative brand that listens to its customers, while generating qualified leads and optimizing the efficiency of sales advisors at the show.

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