For the Euro 2024, Charal and VML unveil "La Ferveur" (The Fervor), a new advertising film that captures the intensity and surprise of a unique tasting moment. The brand offers a range of burgers and snacks ready in just 2 minutes in the microwave, the perfect allies for friendly and gourmet meals during the matches.

Charal et VML enflamment les fans de l Euro avec les burgers Charal prêts en 2 minutes

The challenge is to create an advertising campaign that effectively and memorably associates the Charal brand with the Euro 2024 event, highlighting the practicality and pleasure of its burgers ready in 2 minutes.

The excitement and conviviality of moments shared between friends watching Euro matches, as well as Charal's desire to offer practical and gourmet products to accompany these moments.

A 12-second spot that captures the intensity and surprise of a unique tasting moment, with a catchy tagline: "Between matches, ignite yourself with Charal flame-grilled burgers, ready in 2 minutes".

Increase Charal's brand awareness among football fans and boost sales of its burgers ready in 2 minutes during the Euro 2024 period.

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