WINDTRE is one of the biggest telco players in Italy and aimed to build awareness of the negative behaviors of some gamers online – negativity that includes disrespect for female gamers. By altering the voice of a male gamer to sound feminine so that all participants could feel the aggression that many women experience online, our experiment sensitized both boys and girls alike and called out bad behavior online that's rarely discussed.
Voice Girl Gamers
The social experiment that gives female gamers a voice
Client
- Wind3
Office
- Italy
Giving female gamers a voice because everyone has the right to be themselves both online and offline
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Awards
2022 NC Awards
Communication on Social Media
3rd Prize
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