Voices of Humanity

Voices of Humanity is a documentary that spotlights an unseen side of war— the day-to-day life humanitarian workers strive to provide to both civilians, and themselves, when they are caught up in armed conflict. The European Union needed to somehow break through our cluttered media landscape and educate viewers about International Humanitarian Law which protects civilians in conflict zones—a law that is frequently ignored. The film follows three humanitarian workers in Ukraine, Gaza and Sudan. By showcasing the normalcy they try to retain in combat zones, we created a new way to document war

The subject matter, purpose and timely relevance make Voices of Humanity for the European Commission a project we care deeply about. The Copenhagen office is proud and humbled by the task of making sure these important stories are shared with the world.

Jens Waernes

Chief Creative Officer, VML Copenhagen

The European Union sought to create a campaign targeting 25-45-year-olds in ten selected EU Member States with low to medium awareness about International Humanitarian Law which is a set of rules that seek to limit the effects of armed conflict.

We created a 360 campaign centered around an anchor piece of media, a 15-minute documentary that premiered at film festivals around Europe. The film follows three humanitarian workers in volatile areas—Ukraine, Gaza and Sudan. By showcasing the normalcy they try to retain in combat zones, we created a new way to document war.