When Atlanta’s in-stadium chicken restaurant took its usual Sunday break, Wendy’s stepped in to save game day with a tailgate experience featuring Chicken Tendys, Hot & Crispy Fries, and exclusive gameday swag.
Wendy’s Game Day Chicken
Serving Atlanta football fans premium chicken when others take the day off
Client
- Wendy's
Office
- Atlanta
- United States
When Atlanta’s hometown chicken hits the bench on Sundays, Wendy’s is serving up our premium Chicken Tendys – because cravings don’t take days off, and neither do we.
Lindsay Radkoski
U.S. Chief Marketing Officer, Wendy’s
Atlanta football fans faced a recurring issue every Sunday: the in-stadium chicken restaurant was closed, leaving fans without a popular game-day food option during the season’s biggest moments.
Wendy’s hosted a tailgate experience on Sunday, January 4, offering Atlanta fans their premium Chicken Tendys, Hot & Crispy Fries, and exclusive gameday swag. By delivering what others wouldn’t, Wendy’s positioned itself as the go-to chicken option for football fans.
While competitors sat on the Sunday sidelines, Wendy’s saved game day for football fans. Delivering the chicken that Atlanta fans deserve? Our pleasure.
They say availability is the best ability. And since we know our opponent isn’t available during game day, it felt like the perfect time to remind people that Wendy’s roster isn’t just built around hamburgers; they also feature game-changing chicken.
Alli Pierce
Chief Creative Officer, VML
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