2 in 5 young women have been sexually harassed or assaulted at festivals, yet just 1% of cases are reported to the authorities.
White Ribbon Promise
White Ribbon UK’s subverted posters share a hard-hitting message about women’s safety at festivals
Client
- White Ribbon
Office
- London
Challenge
Inspiration
As the UK returns to live music events, White Ribbon want to raise awareness of this issue and ask men and boys to evaluate their own behaviour and that of their friends.
Idea
By utilising the natural draw of festival posters, this campaign captures the audience and then delivers a powerful message, finally asking men to make the White Ribbon promise: to never commit, excuse or ignore male violence against women.
By placing the ads around the O2 arena and in train stations across the country on the busiest weekend of Summer – in the run up to the return of festivals such as Reading and Leeds - the campaign caught its audience at the perfect time to make an impact as they travelled to their various festivals and concerts.
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