More than launching a new product, the challenge was to launch a new category within the German market, so the campaign for Heinz Tomato Frito is built around the concept "Your Heinz for Cooking", thus mentioning that the new product leaves the table and enters the kitchen. For this campaign, we worked in collaboration with VML Germany.
Your Heinz for Cooking
Heinz enters German kitchens with Tomato Frito, a new tomato-based sauce
Client
- The Kraft Heinz Company
Office
- Germany
- Spain
The launch of Heinz Tomato Frito in Germany is one of our biggest challenges in Europe this year; Heinz leaves the table and enters the kitchen with a completely new product in one of our biggest markets.
Paula Marconi
Heinz Chief Marketing Officer Continental Europe
Please provide your contact information to continue.
Related Content
Mezzo Mix
Surprise Ruined
How a leaked flavour launch became Germany’s most playful anti-campaign
Read Case Study