At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Danone
200 Years of Youth with evian
VML orchestrates a premium and ambitious omnichannel shopper campaign
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Lab Grown Leather Ltd
T-Rex Leather
The world’s first product made from lab-grown T-Rex Leather™
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Volvo
Crash Data Testimonies
Survivors and data-driven cars co-narrate crashes to prove Volvo safety
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Charal
Charal's "Jockeys"
VML and Konbini transformed a viral "Jockey" trend, humorously connecting Charal's beef power to modern performance culture for young audiences.
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Volvo
A Bit of Volvo in Every Car
Volvo reclaims safety leadership with a forgotten truth
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Charal
Breeders Speak The Same Language: 100% French
Though dialects differ, a shared passion for 100% French quality unites Charal's breeders, amplified by VML.
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Subway France
SUB LIKE ME®
VML partnered with Subway France to launch a groundbreaking personalized loyalty program driving deep customer connection and growth.
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Dassault Systèmes
Dassault Systèmes: The Infrastructors
Bringing simplicity to help solve complex urban challenges, tomorrow's leaders inspire today's decision-makers to embrace sustainable, digital transformation
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Unilever
The Brillant Clash
A fake feud turned Sun into France’s most talked-about dishwasher brand.
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Verisure
Reinventing Verisure.fr
VML's digital expertise transforms Verisure's online presence, driving growth and building trust in connected security.
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Dell Technologies
Finding the Heart in Tech
The Dell Technologies Transformation Story: How VML helped Dell harness innovation to show the human side of technology
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Colgate
Not Every Smile Starts As A Smile
Colgate supports parents by revealing the reality behind healthy smiles.
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