At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Danone

200 Years of Youth with evian

VML orchestrates a premium and ambitious omnichannel shopper campaign
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Evian 200 ans de jeunesse
Lab Grown Leather Ltd

T-Rex Leather

The world’s first product made from lab-grown T-Rex Leather™
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Work_France_TRexLeather_Hero
L'Armée du Salut

Birthday

Living on the streets means dying on the streets
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living on the street means dying on the street
Volvo

Crash Data Testimonies

Survivors and data-driven cars co-narrate crashes to prove Volvo safety
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Volvo crash data
jockey with a blurred face
Charal

Charal's "Jockeys"

VML and Konbini transformed a viral "Jockey" trend, humorously connecting Charal's beef power to modern performance culture for young audiences.
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volvo seatbelt
Volvo

A Bit of Volvo in Every Car

Volvo reclaims safety leadership with a forgotten truth
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photo éleveur
Charal

Breeders Speak The Same Language: 100% French

Though dialects differ, a shared passion for 100% French quality unites Charal's breeders, amplified by VML.
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sub like me subway
Subway France

SUB LIKE ME®

VML partnered with Subway France to launch a groundbreaking personalized loyalty program driving deep customer connection and growth.
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Dassault Systèmes

Dassault Systèmes: The Infrastructors

Bringing simplicity to help solve complex urban challenges, tomorrow's leaders inspire today's decision-makers to embrace sustainable, digital transformation
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Groupe 2
Unilever

The Brillant Clash

A fake feud turned Sun into France’s most talked-about dishwasher brand.
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KV Verisure
Verisure

Reinventing Verisure.fr

VML's digital expertise transforms Verisure's online presence, driving growth and building trust in connected security.
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Finding the Heart in Tech
Dell Technologies

Finding the Heart in Tech

The Dell Technologies Transformation Story: How VML helped Dell harness innovation to show the human side of technology
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WEB
Allianz

Say YES with Allianz Trade !

How to talk to SMEs in 15 seconds flat?
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Colgate Smile Fight HERO web
Colgate
Has Awards

Not Every Smile Starts As A Smile

Colgate supports parents by revealing the reality behind healthy smiles.
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Forbidden Stories Visuel 5
Forbidden Stories

The QR Code

Support investigative journalism with a simple scan
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