At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
CIMB
KITA BAGI JADI: A National Movement Empowering Malaysians to Make It Happen
From strategy to storytelling, we helped shaped 'Kita Bagi Jadi' into a nationwide movement that ignited Malaysian ambition.
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Telekom Malaysia
Turning Gerams (Frustrations) into Ngam (Joy) with V.I.C.
How We Transformed Unifi's Customer Experience
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The Coca-Cola Company
ShopX: The Future of Shopper Transformation
Self-serve customizable In-store content solution automating insights-led shopper creative to boost efficiency, consistency, and effectiveness.
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Telekom Malaysia
Mengukir Malaysia
Preserving and celebrating Malaysia's cultural heritage
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The Coca-Cola Company
We Want to Teach the World Sign
Coca-Cola partners with Gallaudet University to create the first-ever official ASL name sign for a global brand
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Windex
Smudginess?
A black screen turned smudged devices into a wake-up call for Windex Electronic Wipes
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Cepia
The Partner-Exam
A groundbreaking campaign that transformed cancer self-exams into a shared act of intimacy to promote early detection
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Wendy's
Houston, We Have Beef
A bold, culturally relevant social media moment that turned a billionaire’s space flight into a multi-day global conversation
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