At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

JOOD

Out of Home

Repurposing outdoor ads into life-saving tents to aid Morocco’s earthquake victims
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Out of Home
Intralot - MDJS

The bet only a Moroccan brand can take

Let’s Play it like in 1986 and win. The brand manifesto to make people dream again.
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Board CS 86 WT Casablanca TAXI 2
New Hope Foundation
Has Awards

Taste Of Europe

A reminder of the perilous journey ahead
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Taste Of Europe Closed