At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Generali
Has Awards

(SAVE A) LIFE INSURANCE

Generali transformed life insurance from a passive contract into an active, life-saving program, rewarding vital first-aid skills and changing perceptions.
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Save a Life Insurance Hero
Smartree
Has Awards

Smartree's 15 under 15

The not-so-coveted list that inspired Romanian executives to aid vulnerable communities
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15 Under15 VML Hero