At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Muji

5th Anniversary Hanoi Store Opening

When MUJI arrived in Hanoi, it chose to blend in — not stand out.
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Hero
Dragon Capital

Live Like An Investor

Turning investing from a financial concept into a human mindset for millions.
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Hero
Piaggio
Has Awards

We Liberty

Liberating the Gen-Z Creativity
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Screenshot 2024 03 19 at 4 36 22 PM
Friso
Has Awards

FRISO – RESCUE SUMMER

Overcoming category challenges by combining emotional engagement, real-time interaction, personalized offers, and effective brand messaging.
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Screenshot 2024 03 19 at 4 27 25 PM