Work | VML

At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Mata

Mata 2040

VML helped artist Mata reclaim his creativity by outsourcing the demands of fame to an AI twin, proving AI protects art.

Read Case Study

KitKat

Commuter Camo

Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear

Read Case Study

STC

The Blind Seats

Inclusive stadium seats designed for visually impaired fans at live matches

Read Case Study

The South African Guide-Dogs Association for the Blind (GDA)

AI pupfluencer trains harder than a gym bro

The South African Guide-Dogs Association for the Blind (GDA) relies heavily on donations – which often come from older supporters and corporate funders.

Read Case Study