Optimizing your Adobe Commerce Performance

Are you realizing the full potential of your Adobe Commerce platform?

Adobe Experience Cloud is transforming the world's biggest brands with its flexible and scalable commerce platform that lets you create uniquely personalized B2B and B2C experiences. But are you maximizing its capabilities and unlocking the full business value and efficiency it offers? A flawless user experience requires ongoing attention and expertise. This can sometimes be challenging. As businesses evolve and customer expectations grow, maintaining peak performance, with seamless integrations, and a flawless user experience requires expert skills.

VML complimentary consultation

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If you're experiencing challenges, or you'd just like to soundboard some ideas, we'd love to facilitate a conversation with one of our specialist Adobe Commerce Architects or Consultants. We can help identify areas for improvement, provide valuable insights and actionable recommendations to help you:

Enhance website performance and improve Core Web Vitals
Strengthen security and ensure platform stability
Streamline integrations and optimize data flow
Drive business growth and improve customer experience

If you're facing these challenges, often associated with poor implementation, please do reach out - we can help.

Poor architecture and code: Leading to inefficient, low-performing websites.
Neglect of Core Web Vitals: Causing revenue loss and impacting customer retention.
Insufficient observability in managed services: Hindering proactive risk mitigation.
Poor design and discovery: Resulting in costly, subpar solutions and technical debt.
Inadequate documentation and governance: Limiting internal system knowledge.
Ineffective operating models: Misaligned with business strategy and growth.
Suboptimal multi-market/brand ecosystems: Preventing global platform reuse and brand consolidation.
Lack of innovation and AI adoption: Increasing manual intervention, risk, and inefficiency.
Manual testing: Impeding efficient CI/CD and automation.
Lack of solution ownership: Creating isolated systems, technical debt, and cross-stack issues.

Our Adobe Commerce Expertise

VML is a recognized leader in Adobe Commerce implementations, holding the highest partner status (Platinum) and consistently earning Adobe's Partner of the Year awards. With a global presence, a vast pool of certified experts, and a proven track record of successful implementations, VML is uniquely positioned to guide businesses through their digital commerce transformation journey using Adobe Commerce. A trusted partner to Adobe, VML is often engaged to take-over, fix and deliver troubled implementation programmes from other consultancies and systems integrators, as well as to help clients shape roadmaps to deliver against a future vision and goals.

How VML can help

As a world-leading global experience agency and as part of the WPP/Adobe alliance, VML empowers brands to unlock the full potential of Adobe’s solutions. With expertise in brand experience, customer experience, and commerce, all underpinned by VML Enterprise Solutions, we are uniquely placed to help organizations modernize and deliver real value with Adobe Commerce. Our deep expertise in digital transformation, combined with our extensive experience with the Adobe ecosystem (recognized by every major analyst), enables us to deliver tailored solutions that drive tangible business outcomes. Here’s why VML is the right partner for you:

VML has a proven track record of implementing Adobe solutions, including Adobe Commerce and Adobe Experience Manager (AEM) to deliver exceptional digital experiences.

We understand that commerce transformation involves not only technology but also aligning business goals with customer needs. Our holistic approach ensures that every solution we deliver is technically sound and business-driven.

Our methodology focuses on understanding and optimizing the entire customer journey while developing technical solutions. The aim is to align technical development with customer needs and business goals from the conception. This ensures that our solutions are not only functional but also impactful. JDD allows us to create experiences that resonate with customers at every touchpoint, driving higher engagement and conversion rates.

We believe connecting Brand Experience (BX), Customer Experience (CX), and Commerce expertise drives growth. We bring a deep understanding of both the creative and technical aspects of commerce, guaranteeing that our solutions are not only visually compelling but also technically robust and scalable.

Tried and tested by some of the world’s biggest brands

Xbox Design Lab – Creating interactive, personalized commerce experiences through Adobe Commerce to turbo-charge engagement

To enhance the customization experience for its Xbox Wireless Controllers, Microsoft partnered with VML to relaunch Xbox Design Lab using Adobe Commerce. This globally accessible platform, available in 27 countries, leverages Adobe Commerce and innovative technologies like the Spectrum 3D customizer, enabling billions of design combinations for end users.

VML implemented a custom product type and inheritance structure within Adobe Commerce, and integrated the Digital River Commerce Connector for streamlined payment processing. A key feature is the Community Gallery, fostering a global community where users can share, like, and adapt controller designs.

Premium Chocolatier and Confectionery Brand Enhances E-commerce Performance with VML

VML is partnering with a premium chocolatier and confectionery brand who was experiencing inefficiencies across its channels, hindering its ability to connect effectively with customers and achieve growth. They sought a partner to help them succeed on their omnichannel journey and maximise opportunities by optimizing its e-commerce channels and leveraging its existing Adobe and related technology investments.

VML provided a strategic e-commerce assessment framework, auditing all of the brand's routes to market and identifying areas of opportunity and improvement. VML is currently focusing on D2C, with plans to address B2B in the future.

Following the go-ahead from the brand, as part of a 4-year programme, VML is working to introduce efficiency to the brand's legacy tech stack (Adobe / Magento), create architecture documentation, implement best practices across key areas, migrate all of the brand's Confluence data, and set up all development pipelines. Meaningful KPIs are also being established to track progress.

So far, key achievements include a successful transition period and the establishment of a strong foundation for future growth. The partnership is at an early stage of an exciting journey.

KFC – Showcasing the power of Adobe technology in transforming the customer journey.

KFC Malaysia, winner of the 2024 Adobe Experience Maker Disruptor award, partnered with VML to revamp its online ordering system using Adobe Commerce.

VML re-designed and re-platformed the experience across web, PWA, iOS, and Android apps, integrating over 700 restaurants nationwide. This Adobe-powered platform offers personalized experiences, localized promotions, and flexible delivery/pickup options, managing real-time inventory and supporting multiple payment gateways. The platform also facilitates targeted promotions, and gamification features to enhance customer engagement.

This digital transformation has yielded impressive results: six-figure order volumes during peak campaigns, nearly one million game plays, and high double-digit conversion rates on mobile apps. By leveraging Adobe Commerce and VML’s expertise, KFC Malaysia created a streamlined, personalized experience, strengthening its direct connection with customers and driving significant business growth.