86% of consumers care and are concerned about the use of their data.

The protection of client and personal data is of the utmost importance to WPP and VML, which is reflected in our policies, trainings, and our approach to privacy.

To tackle the challenges related to data privacy, we provide a set of services structured to enable quick integration based on your needs.

In close cooperation with our clients, we build an E2E operating model for privacy and governance. We begin with spot checks and audits to develop our knowledge of the current state. From this we can prepare:

  • Privacy documentation
  • Measurement framework & privacy program metrics
  • Infrastructure & technology set-up
  • Basic training
  • Initial pilot with selected markets / brands

This helps us to lay the foundation for the privacy program and future roll-out, establish a change mindset, and earn the trust of our stakeholders.

Based on the initial Privacy Program Enablement, we are then able to roll-out an extended pilot across global markets for brands, to meet the demand for privacy excellence and further establish our commitment to customer data protection.

We help build and operate a “Data Protection & Privacy” service delivery hub to increase efficiency. Whilst respecting local regulations, we apply a standard unified approach across markets and brands, create unified solution architecture, and provide privacy specialists supporting compliance across all marketing activities.

Our privacy experts help maintain governance and compliance by providing privacy consultations for all ad-hoc and regular activities. They review campaigns and activities at the planning stage, identify possible privacy incidents, and regularly contribute to privacy framework -- supporting full privacy compliance.

We have strict business processes that must be followed to ensure compliance with local data protection laws and our own internal Global Privacy Program.

We have a team dedicated to privacy and data protection to ensure continuous expertise on the subject. Our Privacy experts are CIPPP/E certified, we have a named DPO, registered at the Czech Data Protection Authority.

In an order to remain a compliant and trusted partner we strictly follow and are subject to regular internal and external audits:

  • WPP Data Privacy and Security Charter
  • General computing controls (technical and organizational controls, broadly aligned to ISO 27001:2013)
  • ISO 27001:2013 certification

MEET THE EXPERT

David Novohradsky DSC 2638

David Novohradský

David brings huge expertise in database marketing, data analysis, data science (AI&ML), CRM, marketing automation and direct marketing.

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We Inspire Growth for Ambitious Brands

WPP PRAGUE campus by KIVA 19

We are the largest agency in the Czech Republic, and we specialize in creativity, CRM, marketing technology and global services in all areas of our business. We help major global brands adapt to a rapidly changing market environment.

Globally, we have 30,000 employees in 60 markets around the world. Our consulting services, multi-channel communications and deep customer experience enable clients to overcome their own business challenges.

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