14:15 - 14:45 Round 3: Breakout Sessions

Cornelis and Emma

As we increasingly rely on LLMs for personas, market research and strategic roadmaps, are we inadvertently distancing ourselves from our customers and the real human experience? Don't let 'perfect’ AI insights fool you: we’ll show you how synthetic data can be misleading unless you temper it with real human perspective. You'll also learn how to prove your AI’s value and show your leadership team (and yourself) how AI is helping you boost sales and brand love. 

Emma Tilanus – Senior Strategy Consultant, VML 

Cornelis Vletter – Head of Data & AI, VML 

Learn how to weave real, authentic customer data into your AI.

From insight to impact

Let’s challenge the notion of ‘efficiency’ in AI-driven intelligence, contrasting it with true ‘effectiveness’. We'll discuss practical ways to integrate direct customer dialogue, qualitative data and insights, and diverse human perspectives to ground synthetic data, ensuring that your strategies are not just data-driven, but human-driven, leading to deeper understanding and more impactful outcomes.  

You’ll learn about: 

  • Strategic LLM Deployment: leveraging AI for exponential customer experience optimisation, while strengthening brand trust and driving measurable loyalty.
  • The Authentic AI Advantage: the blueprint for scaling customer relationships with AI, amplifying your unique brand voice and converting synthetic insights into sustained differentiation.
  • From Insight to ROI: how to establish robust frameworks to prove direct business impact and maximise the long-term ROI of AI-driven customer intelligence, so that it actively fuels your growth objectives. 

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