Principle 1
We acknowledge our responsibility to understand both the limitations and possibilities of generative AI.
Empowering Procurement: Creative and Responsible with AI
Watch the recording
Generative AI hype continues, with many organisations adopting creative technologies to enhance their output and drive greater engagement. This evolution has put the spotlight on procurement to safeguard; weighing up risk vs reward whilst implementing and driving new policies.
To help ease the pressures on procurement VML and WPP organised a 50-minute session with our experts to provide guidance, utilising learnings from our own insights and findings from creating our own AI legal framework.
Six principles on how WPP safely navigates the use of AI
Principle 2
Generative AI supports and complements our creativity; it is not a substitute for this.
Principle 3
We understand the provenance and models used in the learning data of our chosen generative AI platforms.
Principle 4
We are transparent to our clients, our people and the wider community about how we use generative AI.
Principle 5
Our people are encouraged to speak up when they have concerns about our use of generative AI.
Principle 6
We recognise this technology is evolving and the evaluation of these principles is an ongoing task.
Connect with our experts
Generative AI is changing the world of marketing at incredible speed.
Mark Read
CEO, WPP
A peek into some of our AI product offerings
Brandshare
An AI-enhanced marketing management suite, assisting with workflows, campaign and digital asset management, and self-service production. Brandshare uses AI to streamline and simplify asset management across multiple markets, including automatically cropping and tagging images and videos.
Brand Guardian
A moderation platform that uses AI to deliver content quality assurance, including checks for consistency, inclusivity and diversity, alongside compliance and legal checks. Brand Guardian connects automatically to existing workflows and speeds up approval processes by up to 50%.
