The MACH Alliance Composable Conference 2025

Here’s where you’ll find us in Chicago

Ready to build agile, future-proof digital experiences?

The MACH Alliance Composable Conference is the premier event for architects, developers, and business leaders embracing MACH principles. Dive deep into the latest trends, connect with industry experts, and discover how composable architecture can revolutionize your business.

VML's MACH Guides

Embracing MACH

A guide to getting started for the MACH Curious

Download

Driving innovation with MACH

Making the most of your MACH implementations if you're MACH Active

Download

MACH & AI

Baking AI-driven innovation into your architecture for MACH Pros

Download

Diageo’s Digital Transformation

We're delighted that our client Diageo will be sharing their transformation story on the main stage, Day 2 at 11:10 AM.

With over 200 brands and sales in nearly 180 countries, Diageo’s iconic brands include: Johnnie Walker, Smirnoff, Guinness, Don Julio, Crown Royal, Baileys and Tanqueray. Operating at this scale, Diageo’s digital footprint will always be complex.

Designed to create amazing consumer experiences via brand innovations, whilst also achieving business efficiencies in technology, Diageo has pursued new ways of working underpinned by a composable foundation.

Join us and the Diageo team to hear their invaluable insights.

Need a caffeine boost?

Keep an eye out for the VML coffee cart! We'll be fuelling the conference with coffee, conversation, and good vibes. Stop by and say hi – the coffee's on us!

What we'll be talking about

Subscribed Studios

This joint venture between VML, Stripe & AWS provides a revolutionary AI-powered platform that will transform your subscriptions business.

Talk to us about the upcoming launch of Subscribed Studios, coming soon, as we prepare to revolutionize the subscriptions landscape.

Women in MACH

VML's Global Partner Marketing Director, Josie Klafkowska will be talking to members of the MACH community in the podcast studio about the latest initiatives for Women in MACH.

Keep your eyes peeled on the Women in MACH channels to hear more.

Composable PA

We’re teaming up with MParticle, Dynamic Yield and Braze to create a unique Personalization Alliance comprising 3 core components: CDP, Personalization and a Communications harness via Braze.

Talk to us about our cohesive strategic and tech framework to accelerate and optimize customer outcomes.

The Power of MACH - VML & Partner Perspectives

Explore this collection of reports, guides and resources developed by VML and our technology partners, showing just how strong The Power of MACH can be...