In 20 fast-paced minutes, our Head of CX Strategy will share the latest developments from Agentforce and explain how AI can improve customer journeys. You will see first-hand how VML integrated an AI Agent in Videoland’s back-end processes, solving a high volume of customer service tickets while improving customer experience. This is just one of the many possible use cases on how Videoland is adopting Salesforce AI Agent to handle subscription-related questions and actions.
Jaap van Oort - Strategy Director CXM, VML
Robbie Schaap - Senior CRM Solution Architect, VML
Robbie Schaap, senior CX consultant, will also share a live demo on how an agent was developed to reduce churn and lower operational costs for Videoland subscriptions. This session is especially interesting for anyone working in loyalty, retention and improving efficiency in CX processes.
Three highlights we'll walk through during the session:
Jaap van Oort is the Chief Strategy Officer at VML. He develops effective digital strategies for international brands. By combining business and user insights, he lays the foundation for online success. Jaap's focus is on e-commerce and innovation, where he bridges the gap between brand, marketing, user experience, and technology.
Robbie Schaap is the Senior CRM Solution Architect. Robbie is a pragmatic and experienced IT professional. He has over 20 years of experience in various industries which includes Automotive, Retail, Energy, Communications and Consumer Goods Industry. His main expertise is CRM consultancy and leading design and development teams. He has experience with various technologies but extensive experience with Salesforce CRM (Sales, Service, Marketing) and Multi Cloud Architecture.