Subscribed Studio Session

Churn to Earn: Winning Loyalty in the Age of Choice

Wednesday, Oct 1 | 11:30 a.m. – 1:00 p.m.

Speakers:

  • Stephanie Antonelli, Global Chief Business Transformation Officer, VML Enterprise Solutions
  • Marc Lobree, Senior WW Specialist, AWS
  • Raphael Daste, Global Head of Media, Stripe
  • Varsha Balig, Senior Manager of Customer Success, Braze
  • David Sealey, Director of Growth and Partnerships, VMP MAP

The subscription economy promised predictable revenue and lasting customer relationships. But as consumers face economic uncertainty and are overwhelmed with choices, are subscriptions losing their appeal? This panel brings together experts from VML, Stripe, and AWS to dissect the current state of subscriptions. We'll explore the data behind the trends (as featured in VML’s report, Is the Subscription Economy Dead?), uncover the challenges facing subscription businesses, and identify the innovative strategies needed to thrive in a rapidly evolving landscape.

From personalization and value-added services to flexible pricing models and enhanced customer experiences, discover how to reinvent your subscription model with AI for long-term success. Join us as we navigate the future of recurring revenue and unlock the secrets to building lasting customer loyalty

Lessons from Google and VML Social Asset

Breakout Session: Unleashing full potential of agentic AI across your whole marketing ecosystem: Lesson from Google & VML

Wednesday, Oct 1 | 2:00 – 2:45 p.m.

Speakers:

  • Celine Kristensen, Client Partner, Global Head of Growth, VML MAP
  • Jim Fairweather, Head of AI GTM, Strategic AI & ISVs in North America, Google

Discover how agentic AI can transform your entire marketing ecosystem, far beyond content creation. Learn VML’s proven framework for scaling intelligent personalization, integrating data, and driving operational efficiency, with real-world insights from Google’s SMB Ads team. Walk away with practical steps to implement agentic AI and elevate customer experiences at scale.

The Palladium Collective

VML Recognized at the 2025 Torchie Awards

Finalist Announcement VML

We’re proud to share that VML has been recognized as a finalist in three categories for the upcoming 2025 Torchie Awards:

🏆 Campaign of the Year – Wendy's: Fresh Picks
🏆 Partner Campaign of the Year – VML for Pizza Hut
🏆 Service Partner of the Year – VML

Every year, Braze honors the marketers, brands, and partners redefining what’s possible in customer engagement. Out of more than 270 submissions across 11 categories, VML’s work stood out for creativity, impact, and innovation.

The winners will be announced live at Braze Forge 2025. We’re excited to celebrate alongside the Braze community and all of the incredible finalists.

👉 See the full list of Torchie finalists here

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The Future Shopper 2024 has landed

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Is the subscription economy dead? Or just in need of AI-powered reinvention?

A report into the state of subscriptions now, and what comes next.
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