VML Commerce Consulting Germany

Your Partner for Category Vision and Connected Business Growth

Driving Sustainable Growth in Omnichannel with Commerce Consulting

Our experienced Commerce Consulting team identifies and holistically unlocks growth potential for your business and brands. We combine in-depth sales and marketing consulting with strong implementation capabilities. We develop your forward-thinking Category Vision and effective Connected Growth strategies – and implement them across channels and disciplines.

Experience & Expertise

We are practitioners with many years of experience in the FMCG, food, CHC and consumer electronics industries.

Diverse Client Base

For newcomers and pioneers, for medium-sized companies and international corporations, we offer individual and tailor-made consulting services.

Strong Network

We work in close collaboration with the Creative Commerce Orchestra of VML and with our globally represented colleagues from VML Consulting.

Our Commerce Consulting Service Portfolio for Your Success

Connected Growth Strategy & Transformation

We identify growth opportunities and define paths to unlock them across channels and disciplines.

Our Toolset:
• Connected Growth & Business Strategy
• Portfolio Strategy
• Category Vision Development & Implementation
• Unified Commerce & Sales Strategy
• Shopper Strategy Development & Implementation
• 5C Growth Mining

Omnichannel Strategy & Operations

We drive brand value, traffic, conversion, and sales through integrated strategies across in-store, eCommerce, Marketplaces, D2C, and Social Commerce. From strategy to execution, we ensure seamless omnichannel activations.

Our Toolset:
• Customer / Shopper Journey Mapping & Segmentation
• Connected Commercial & Joint Business Planning
• Unified Commerce, Channel & Sales Strategy
• Capability Building & Implementation Companion
• Marketplaces (e.g. Amazon) Potential Analysis & Optimization

Digital Shelf Strategy, Operations and Toolset

We provide tailored solutions to help clients align their digital content to all touchpoints in Retail Media, Marketplaces, and eCommerce. Our comprehensive AI-powered framework helps clients organize data and align processes, ensure product content is accurate and consistent, and identify opportunities through high-performing content.

Our Toolset:
• PxM – Product Experience Management
• PIM/DAM Implementation & Optimization
• Digital Shelf Potential Analysis & Optimization
• Creative Development & Operationalization of Digital Content & Experiences

Retail Media Strategy and Operating Model

Our omnichannel expertise across retail, eCommerce and marketplaces is the key to creating and implementing successful and Shopper-centric, omnichannel retail media strategies – from strategic development and organizational setup to creative execution.

Our Toolset:
• Status Quo Analysis
• Development / Optimization of Retail Media Operating Models & Capability Building
• Content Strategy & Digital Asset Creation
• Analysis and Performance Optimization