Office Detail

Berlin

VML

Litfaß-Platz 1
Berlin 10178
Germany

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Office Detail

Düsseldorf

VML (formerly VMLY&R)

Völklingerstr. 33
Düsseldorf 40221
Germany

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Office Detail

Frankfurt

VML

Darmstädter Landstrasse 112
Frankfurt am Main 60598
Germany

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Office Detail

Munich

VML

Gisela-Stein-Str. 20
Munich 81671
Germany

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We create connected brands to drive growth. 

We combine creativity, intelligence and technology to build the systems behind modern growth. Our solutions empower brands to move swiftly, scale smartly and deliver measurable impact across brand, customer experience and commerce. Our operating model combines 220+ local experts with VML’s global network of 30,000 colleagues across 60+ markets and 5,000 technologists in our Centers of Excellence, delivering the expertise and scale to drive lasting client success.

Want to get in touch? [email protected] 

WHAT WE DO

We understand that effective branding and campaigns require a deep understanding of culture, consumers, category, competition, and the company. We use data-driven strategies to shape brands and create integrated campaigns across the full customer journey. With emotional, enduring brand ideas that resonate with global customers both in B2C and B2B.

Too many experiences fall short of the ambition of the business, and the expectations of customers. We get the ambition and the reality to match. We examine every touchpoint in the omni-channel journey to determine solutions for how to organize content, integrate services, and present communications that are worthy of your customer’s time & money and create true brand preference.

Our commerce team delivers e-commerce strategies, technology expertise and content production for all relevant sales channels: D2C, Amazon and other marketplaces, and social commerce.

We love to create content that matters. Our team of experts is skilled in identifying trends and insights through social listening, managing communities to foster meaningful interactions, partnering with influencers and creators to amplify your brand's message, and providing seamless social commerce experiences. Across all channels, from TikTok to Linkedin, from Amazon to your own brand site or magazine.

We help brands use data to be more inspiring. Both in their marketing and CX. Our marketing science team delivers consumer insights and customer segmentation using AI and machine learning, while our data engineers enable your single customer view. With bespoke solutions for AI audience testing & brand governance, content insights & audience planning, and data ethics, we empower brands to make smarter decisions.

We design, build, manage, and run complex technology ecosystems that give brands the capabilities to fuel growth. With technology agnostic consulting we can focus on both, creating a better customer experience and a higher ROI for you. Enabled by 50+ global MarTech partnerships.

OUR CLIENTS

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B2B

VML is a global authority on B2B marketing, helping brands grow by inspiring emotional connections throughout the customer journey. Our Inspired B2B Assessment Score helps brands evaluate their B2B strategy's impact and prioritize efforts for optimal growth.

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Health

Our experts for healthcare and life science brands draw on many years of experience with the pharmaceutical and healthcare industries. From strategy and concept development to campaigns and medical content, we develop individual solutions for healthcare professionals, patients and doctors.

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Commerce Consulting

VML's Commerce Consulting transforms business challenges into growth opportunities through strategic & operational sales and marketing expertise. Our experienced consultants develop commercial strategies and deliver actionable solutions that drive measurable business outcomes.

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Our Work

MOIA

Sharing Sucks

VW Ride-pooling service MOIA openly declares that sharing sucks
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Beko
Has Awards

The Beko Inheritance

Appliances made to outlive you
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The Kraft Heinz Company

Your Heinz for Cooking

Heinz enters German kitchens with Tomato Frito, a new tomato-based sauce
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DocMorris

The Gesundbergs

Launch Campaign ePrescriptions
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Insights

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Insight

AI agents will be the shoppers of tomorrow

From search engine to AI assistant - Today, Dutch online shoppers still begin their search mainly via search engines and marketplaces. But that era is ending.
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Insight

The Future 100: A retrospective

Looking back at 10 years of “The Future 100”
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Insight

The Future 100 celebrates ten years

100 days after the Future 100 launch, a look back at a decade of trends
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News

Alexandrea Swanson named Head of Business Development
In The Press

Alexandrea Swanson named Head of Business Development

VML Germany creates first ever Head of Business Development position.
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In The Press

Ready Set Ford

Ford Germany launches global brand campaign "Ready, Set, Ford".
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Bayer Health Asset
In The Press

Bayer and VML Champion Women's Health

VML Health developed a global women's health campaign for Bayer. The campaign stands out through its powerful message.
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News

VML Named Network of the Year at the Epica Awards

VML wins 35 awards including three Grand Prix, 10 Gold, 11 Silver, and 11 Bronze in the only creative competition awarded by journalists worldwide.
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Our Leadership