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Data Analyst (Survey Oriented)

VML

Department: Technology & Innovation

Location: San José, Costa Rica

Requisition ID: 9225

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

We are seeking a CRM Analyst to join the VML Data team. The Analyst will analyze data to deliver value through understanding our clients’ customers and the performance of marketing activities. The Data Analyst - CRM plays a vital role in leveraging customer data to drive business decisions and optimize customer relationship management strategies within one of our CRM teams. This role involves analyzing data from our CRM platform, generating insightful reports, and presenting findings to stakeholders. The successful candidate will be a highly analytical individual with strong communication skills and a passion for data-driven decision-making.

Key Responsibilities

  • Implement and maintain email journeys within the CRM platform

    Job Summary:

    We are seeking a data-savvy and customer-focused CRM Analyst to join our team. This role is ideal for someone who excels at transforming data into actionable insights and enjoys optimizing customer journeys through targeted campaigns and testing effective strategies.

    Key Responsibilities:

    • Analyze customer data to identify trends, behaviors, and opportunities for engagement.
    • Design and execute email marketing campaigns, including segmentation, personalization, and performance tracking.
    • Conduct A/B testing to optimize campaign effectiveness and user experience.
    • Use Adobe Analytics and Excel to generate reports and dashboards that support decision-making.
    • Translate complex data into compelling stories and visualizations for stakeholders.
    • Collaborate with marketing, product, and sales teams to align CRM strategies with business goals.

    Requirements:

    • Advanced proficiency in Microsoft Excel (pivot tables, formulas, data modeling).
    • Hands-on experience with Adobe Analytics or similar web analytics tools.
    • Strong storytelling and data visualization skills.
    • Experience managing and analyzing email campaigns.
    • Solid understanding of A/B testing methodologies and tools.
    • Excellent communication and collaboration skills.
    • Bachelor’s degree in Marketing, Business, Statistics, or a related field.
    • Advanced English

Personal Attributes

  • Strong analytical and problem-solving skills.
  • Excellent attention to detail and accuracy.
  • Ability to work independently and as part of a team.
  • Strong communication and interpersonal skills.
  • Proactive and results-oriented.
  • Ability to manage multiple projects and prioritize tasks effectively.

 

 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.