Spotlight:

 

VML Shortlisted for Innovation Lion at Cannes

Guide Dots audio-based navigation app developed to help visually impaired explore world around them

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Knowing what's happening is good.

Making it happen is better.

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Wednesday, August 20, 2014

Facebook is making it challenging for marketers, but that’s a good thing.

 

Recently Facebook made an announcement that made some marketers cringe. No more “like-gating.” What does this mean? As a brand, you can no longer force a consumer to “like” your page in order to get something. That something could be access to content, a coupon, a sweepstakes, etc.  

 

 

VML Takes Home 17 IAC Awards

Best of Show Recognition for work with Gatorade, Kashi, Microsoft and Revlon

Strategic Planning

In our quest for the root of the consumer insight we sometimes uncover a business conundrum that extends beyond a campaign or a website. This is when our roadmapping chops come into play.

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Creative

We study the strategic thinking, dig into the brand information and zero in on insights. Then we brainstorm. We think aloud. We say, "What if" a lot.

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Client Engagement

Every client is different. We get that. We focus our efforts on building strong relationships — to better appreciate your individual demands and expectations.

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“Imagine a place where everyone is creative and everyone is technical. Where you imagine what's never been done before and then build it. That's VML.”

Mark McClendon

Executive Director, Technology

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“Speed kills or thrills. Digital is pure speed. Embrace it to reap the rewards.”

Brian Yamada

Executive Director, Channel Activation

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“VML produces innovation through insight and creativity.”

Gard Gibson

Executive Director, Insights

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“VML is about opportunity. Opportunity to make a difference. Opportunity to grow. Opportunity to work with the best client partners on the planet.”

Jon Cook

CEO & President

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“VML attracts perpetually curious idea-seekers that are excited by the equation (Think + Do).”

Mike Lundgren

Director of Innovation Strategy

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“Technology is constantly evolving. At VML, we not only recognize this, we embrace it. The result is a place where the work you do today will constantly push you to be better than you were yesterday.”

Kris Hiestand

Executive Director, Technology

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Shave to Save

Ten years ago, VML partnered with the Kansas City chapter of the American Cancer Society to create Shave to Save. Since then, more than 25 VMLers have participated in the event - shaving their heads to raise money for The Hope Lodge.


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VML Foundation

 

Giving back has always been part of VML’s DNA. From the beginning, VMLers have consistently rolled up their sleeves and donated time, talent and funds to help improve the communities where we live, work and raise our families.


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Head for the Cure

The Head for the Cure Foundation is an organization dedicated to raising awareness and funding in the fight against brain cancer. Dedicated to the memory of former VMLer Chris Anthony, the Head for the Cure Foundation has received marketing support from VML for over a decade.


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Solving local challenges takes global experience.