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Strategist (CRM)

VML

Department: Strategy

Location: Seattle, WA, United States

Requisition ID: R-2154

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for:

As a CRM Strategist you will play a crucial role in the development and execution of high volume, quick turn below-the-line marketing initiatives. This role requires strong analytical skills, and the ability to translate complex data into actionable insights. The CRM Strategist will collaborate closely with cross-functional teams, including client services, creative, and analytics, to drive impactful results for our clients. 

What you’ll do:

  • Lead the development of creative briefs, translating CRM strategies into creative executions.
  • Conduct in-depth market research and competitive analysis to identify opportunities and challenges.
  • Analyze consumer behavior, market trends, and industry data to inform strategic recommendations.
  • Develop and present compelling presentations and proposals to clients, effectively communicating strategic insights and recommendations.
  • Identify growth opportunities to improve the customer journey across all touchpoints.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns and initiatives.
  • Monitor and evaluate campaign performance, providing data-driven insights and recommendations for optimization.
  • Stay up to date on the latest trends and innovations within the industry and the broader marketing landscape.

What you’ll need:

  • 3+ years in brand strategy/planning, marketing consulting or advertising having worked across complex, fast-paced businesses.
  • Proven experience in CRM strategy, customer lifecycle marketing, or digital strategy roles.
  • Has a growth mindset, loves solving problems and a general curiosity to know more.
  • Proven track record of developing and executing successful marketing strategies.
  • Strong analytical skills and the ability to interpret complex data.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work effectively in a fast-paced, collaborative environment.
  • Previous experience in the telecommunications (Telco) industry is a plus.
  • Experience with automation, machine learning and/or AI tools are a plus.

What we offer:

  • Passionate, driven people| We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits| What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities| We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

 

 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$50,000—$90,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.