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CRM Experience Developer, Braze

VML

Department: Strategy

Location: Chicago, IL, United States & Detroit, MI, United States & Kansas City, MO, United States

Requisition ID: 9864

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Job Summary:

The CRM Experience Developer specializes in building and optimizing email communications, mobile embedded web experiences, push and SMS notifications within the Braze customer engagement platform. This role combines technical expertise in email development with strategic understanding of cross-channel customer engagement. Working within our agency's marketing technology practice, you'll create sophisticated, personalized CRM experiences that drive measurable results for our enterprise clients.

Key Responsibilities:

  • Build and maintain responsive, dynamic email templates using HTML, CSS, and Braze's Liquid templating language
  • Develop and implement personalization strategies using Braze's Connected Content and API capabilities
  • Configure and optimize email campaigns, canvases, and customer journeys within the Braze platform
  • Collaborate with creative teams to translate designs into technically sound, responsive email templates
  • Conduct thorough testing across email clients and devices using tools like Litmus or Email on Acid
  • Maintain documentation of email templates, snippets, and best practices within Braze
  • Partner with analytics teams to implement proper tracking and reporting parameters
  • Support continuous improvement of build processes and automation opportunities

Qualifications:

  • 3+ years of experience in email development, with at least 1 year working specifically with Braze
  • Strong hands-on coding skills in HTML and CSS, with particular focus on email rendering across clients
  • Experience with Braze's Liquid templating language and Connected Content functionality
  • Working knowledge of REST APIs and JSON
  • Demonstrated experience with email testing platforms (Litmus, Email on Acid)
  • Understanding of email deliverability best practices and anti-spam requirements

Preferred Qualifications:

  • Braze Certified Marketer certification
  • Experience with additional ESPs such as Salesforce Marketing Cloud or Adobe Campaign
  • JavaScript/JSON experience for advanced Connected Content implementation
  • Experience with Git version control and collaborative development workflows
  • Knowledge of accessibility standards and implementation in email
  • Experience with email automation and dynamic content optimization
  • Agency experience working with enterprise clients
  • Bachelor's degree in Computer Science, Web Development, or related field

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$50,000—$90,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.