Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Job Title: Analytics Implementation Specialist

Team: Marketing Sciences Unit

Role Overview:

We are seeking an experienced and detail-oriented Analytics Implementation Specialist to join our team. In this role, you will develop and manage analytics plans within globally aligned guidelines, ensuring robust implementation and accurate reporting for our digital properties. Your expertise will drive data accuracy, media tagging, and collaboration across teams to support impactful insights and decision-making.

Key Responsibilities:

• Develop Analytics Plans: Create analytics implementation strategies aligned with global standards and business objectives.
• Tagging & Implementation: Collaborate with IT and publishing teams to ensure analytics tagging is implemented per requirements.
• Data Accuracy: Maintain and monitor data accuracy in website reporting to ensure trustworthy insights.
• Third-Party Tag Management: Implement and manage third-party media tags (e.g., Google Ads, Campaign Manager, Facebook) and partner with media teams to ensure accuracy and uptime.
• Technical Collaboration: Work closely with cross-functional teams to ensure smooth deployment of analytics and tagging solutions.
• Periodic Audits: Periodically audit implementation, always seeking opportunities to improve site speed and conversion rates.

Required Skills and Experience:

• Adobe Launch & Adobe Analytics: Strong hands-on experience in deploying and managing analytics solutions using Adobe Launch and Adobe Analytics.
• Media Tagging Expertise: Experience working with media tags and platforms, such as Google Ads, Campaign Manager, and Facebook.
• Attention to Detail: Proven track record of ensuring data accuracy and reliability in analytics and reporting.

Nice to Have:

• Server-Side Analytics: Familiarity with server-side analytics implementation is a plus.
• Adobe Event Forwarding Projects: Experience with Adobes Event-Side Forwarding projects is a great advantage.
• Experience on WebSDK is essential

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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