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Sr Copywriter

VML

Department: Creative

Location: Mumbai, India

Requisition ID: 10156

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

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Role: Senior Copywriter

 

About Us:

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

 

We are looking for a Senior Copywriter. This role will ensure the delivery of quality creative work that meets the client’s business requirements.

 

For more information, visit www.vml.com

 

Copy Creation:

  • Develop original, persuasive, and high-quality copy for various channels including Print, social media, emails, advertisements, blogs, and other marketing materials.
  • Tailor content to meet the specific needs and preferences of different target audiences.

Ideation:

  • Collaborate with art directors, designers, and other team members to brainstorm and create innovative concepts and campaigns.
  • Participate in creative meetings and contribute ideas that enhance the agency's projects and client goals.

Brand Consistency:

  • Ensure all copy aligns with the client's brand voice, tone, and style guidelines.
  • Maintain consistency in messaging across all platforms and mediums.

Research and Strategy:

  • Conduct thorough research on clients, their industries, and competitors to inform and enrich your copywriting.
  • Understand and integrate marketing strategies and objectives into your work to maximize impact and effectiveness.

Industry Awareness:

  • Stay up-to-date with industry trends, best practices, and emerging technologies in advertising and marketing.
  • Continuously seek opportunities for professional development and creative growth.

Qualifications

  • Education:

Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.

  • Experience:

3-4 years of experience in copywriting, preferably within an agency setting.

Proven portfolio of diverse and successful copywriting projects.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.