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Art Director - Shopper Marketing

VML

Department: Creative

Location: Mumbai, India

Requisition ID: 10235

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

About the Role:

We are looking for a talented and strategic Art Director with strong expertise in shopper marketing to lead and elevate our creative efforts across retail and in-store environments. You will work closely with strategy, copy, and client servicing teams to develop compelling, conversion-driven concepts that engage shoppers and drive purchase intent.

Key Responsibilities:

  • Conceptualize and execute high-impact visual ideas for shopper marketing campaigns across various retail channels (modern trade, general trade, e-commerce, etc.).
  • Lead the visual development of point-of-sale (POS) materials, in-store displays, packaging adaptations, retail activation, and other shopper touchpoints.
  • Collaborate with account managers, copywriters, designers, and clients to ensure alignment with brand guidelines and business objectives.
  • Oversee photo shoots, vendor briefings, and production processes as required.
  • Stay current on shopper trends, retail innovation, and visual merchandising practices.

Qualifications:

  • Bachelors degree in Fine Arts, Design, Advertising, or related field.
  • 6+ years of experience in a creative/art direction role, preferably with a focus on shopper marketing.
  • Strong portfolio demonstrating experience with retail, POSM, and integrated campaigns.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
  • Strong attention to detail, visual storytelling, and design thinking.
  • Excellent communication, leadership, and time management skills.

Preferred:

  • Experience working with FMCG, CPG, or retail clients.
  • Understanding of consumer behavior in retail environments.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.