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Global Shopper Marketing Manager

VML

Department: Client & Business Leadership

Location: Lisbon, Portugal

Requisition ID: 10261

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Global Shopper Marketing Manager - VML Lisbon

Winning at the POS with customers is fundamental to brand and business growth as retailers and wholesalers determine how our categories and brands are presented to consumers and shoppers.

The effectiveness of shopper marketing is therefore fundamental for brand growth and will focus on driving recruitment and premiumization across the different shopper missions and consumer.

This will involve collaborating with different customer and consumer Marketing teams at our clients.

The core focus of the role is to develop programs that trigger purchase of our client brands over their competitors.

This involves the development of award-winning programs to inspire customers to implement and consumers to consumption and purchase, effective relationships to invest in the right areas to drive growth.

 

In This Role You Will:

  • Deploy the brand marketing strategy defining the shopper elements in a consistent and inspirational ecosystem for the consumer/shopper throughout all the touchpoints of the path to consumption/purchase.
  • Ensure the programmes fit the channel specificities and can be easily tailored by the customer activation team to meet specific customer needs.
  • Develop the best activations and mechanics that trigger purchase of our clients' brands driving growth for our customers at the same time.
  • Work with the new occasions' mindset to build the best activations and mechanics based on shopper/consumer behaviours per occasion.
  • Inspire our teams and customers around a big idea that will drive growth.
  • Develop first-to-market shopper tools to engage consumers in new ways.
  • Develop a deep understanding of our activation programs to ensure we are continuously evolving and improving.
  • Ensure robust ME&I is in place, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance.

 

About You:

  • 5+ years of relevant marketing/customer marketing experience.
  • A proven track record in initiating and creating marketing programs.
  • Strong creative judgement and background in creating award-winning work.
  • Strong commercial understanding (of our customers & their shoppers).
  • An individual who can get things done within our clients' organizations and has the impact to influence across a broad network of the organization.
  • An ability to inspire agencies to deliver great work and ideally some experience of working with key customers.
  • Ability to use data to extract actionable insights.
  • A strong team-player, passionate for collaboration and good in communication skills.

If you are passionate about shopper marketing and have the skills and experience to drive brand growth through innovative and effective programs, we would love to hear from you!

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.