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Analytics & Insights Lead

VML

Department: Technology & Innovation

Location: Dubai, United Arab Emirates

Requisition ID: 10346

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

About the Role:
VML is seeking a data-driven, results-oriented Marketing Performance & Insights Lead to join our extended marketing team. In this pivotal role, you’ll serve as the central authority on marketing performance data—consolidating insights across all channels and ensuring reporting is accurate, consistent, and actionable.

You’ll work cross-functionally with internal teams—including Media, Website, Digital, and Product Marketing—and partner closely with the Data & Analytics team. Your mission: align stakeholders around a single source of truth, drive clarity from complexity, and help focus efforts on what truly moves the needle.

Key Responsibilities:

Data Consolidation & Storytelling

  • Aggregate, validate, and reconcile performance data from multiple sources (media, CRM, website, product campaigns, etc.).
  • Deliver a unified view of marketing activity and present insights that inform decision-making.

Insight Generation

  • Translate complex data into clear performance insights, trends, and campaign effectiveness reports.
  • Identify inefficiencies, gaps, and opportunities within the funnel and customer journey.

Cross-Team Collaboration

  • Act as the embedded data partner for the marketing team, working closely with:
  • Consumer Banking Data & Analytics
  • Paid Media and analytics partners
  • Website analytics team
  • Martech and CRM teams

Governance & Accountability

  • Drive consistency in KPIs, measurement frameworks, and performance definitions across the marketing organization.
  • Challenge assumptions and “gut-feel” conclusions with robust, data-driven evidence.
  • Ensure teams stay focused on meaningful metrics, not vanity numbers.

Performance Reporting

  • Build dashboards, scorecards, and ad hoc reports for leadership and campaign owners.
  • Contribute to post-campaign evaluations, quarterly reviews, and business performance meetings.

Key Qualifications:

  • 5+ years’ experience in marketing analytics, data insights, or performance reporting.
  • Strong understanding of marketing KPIs across digital channels, CRM, media, and web.
  • Proficiency with data visualization tools (e.g., Power BI, Tableau) and analytics platforms (e.g., GA4, Adobe Analytics, AppsFlyer).
  • Solid grasp of attribution models, A/B testing, and conversion tracking.
  • Excellent stakeholder management skills—able to challenge constructively and influence without direct authority.
  • Comfortable navigating ambiguity and multiple data sources, with a relentless drive for clarity and accuracy.

 

What Success Looks Like:

  • One reliable, trusted view of marketing performance.
  • Campaigns optimized based on evidence—not assumptions.
  • Leadership trusts the numbers and understands what’s working and why.
  • The team focuses on impact, not just activity.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.