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Marketing Science Analyst

VML

Department: Marketing Effectiveness & Intelligence

Location: Buenos Aires, Argentina

Requisition ID: 10475

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for
We’re looking for a Marketing Science Analyst with a strong analytical mindset and experience in digital media, performance analysis, and client-facing roles. Someone who feels comfortable navigating large sets of data, identifying insights, and translating them into strategic recommendations. The ideal candidate is detail-oriented, curious, and passionate about understanding digital consumer behavior and marketing performance.

What you'll do

  • Analyze and extract meaningful insights from various data sources (web, social networks, advertising platforms, CRM, and internal databases) to build end-to-end strategic reports and presentations.
  • Evaluate digital media performance and market trends to identify strategic opportunities.
  • Monitor and optimize online media campaigns, with a strong understanding of audience segmentation and targeting.
  • Work with both B2B and C2C campaigns, maintaining close collaboration with clients and media agencies.
  • Conduct benchmark analyses to explore consumer behavior, identify needs, and detect emerging trends.
  • Create visually compelling dashboards and reports that highlight key performance indicators (KPIs).

What you'll need

  • Experience with Web Analytics tools (Google Analytics is mandatory; Adobe Analytics is a plus).
  • Familiarity with media platforms such as Google Campaign Manager, YouTube Analytics, Meta Business Manager, Twitter Ads, LinkedIn Campaign Manager, Instagram Analytics, and Programmatic tools.
  • Knowledge of BI tools like Power BI, Google Data Studio, Tableau, etc.
  • SEO tools knowledge is a plus (Google Search Console, SEMrush, MOZ, Screaming Frog, etc.).
  • Experience with social listening platforms is a plus (Brandwatch, Netbase, Socialmetrix, etc.).
  • Tag management knowledge is desirable (Google Tag Manager, Adobe Tag Manager).
  • Advanced English is mandatory.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.