Data Analyst- Branding, Surveys & Marketing Strategy

VML

Department: Technology & Innovation

Location: San José, Costa Rica

Requisition ID: 10479

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Job Summary:

We are looking for a strategic and analytical Data Analyst to support our branding and marketing initiatives. This role involves deep data exploration, research design, and storytelling to drive brand and campaign performance.

What you’ll do:

  • Analyze large datasets to uncover insights that power brand and marketing strategy 
  • Design and execute surveys and research studies that get to the heart of what matters 
  • Build sampling plans and develop questionnaires that deliver real results
  • Turn complex data into clear, compelling stories using PowerPoint and Excel 
  • Apply statistical techniques to evaluate campaign performance and customer behavior
  • Collaborate with branding, strategy, and creative teams to bring insights to life 

What you bring:

  • Strong skills in Excel and PowerPoint 
  • Experience with SPSS and/or Python is a plus 
  • Proven ability to work with large datasets and apply statistical methods
  • Experience designing and running surveys and research studies
  • A passion for storytelling, branding, and marketing strategy
  • Curiosity, creativity, and a love for learning 

Requirements:

  • Strong proficiency in Excel and PowerPoint.
  • Experience with SPSS and/or Python is a plus.
  • Proven ability to work with large datasets and apply statistical methods.
  • Experience designing research studies and surveys.
  • Excellent storytelling and presentation skills.
  • Bachelor’s or Master’s degree in Marketing, Statistics, or related field.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.