About Studio X

WPP has been selected for what is often referred to as “the biggest advertising pitch in history” to redefine the marketing and advertising landscape. In collaboration with The Coca-Cola Company (TCCC), we are developing a new, open approach that connects our talents, skills, and client partners in a truly borderless manner. Our aim is to amplify the power of creativity for one of the world’s largest and most beloved brands.

We call our partnership approach “Open X.” This initiative represents a transformative collaboration between WPP, the leading global network and largest communications holding company, and Coca-Cola, a prestigious Fortune 100 company valued at $71 billion. Coca-Cola operates in more countries than the UN and encompasses a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Arwa, Sprite, and Fanta.

Within Open X is “Studio X.” Studio X integrates a comprehensive suite of marketing capabilities into one cohesive team of experts. By leveraging data and technology, Studio X aims to make our work more insightful, effective, and efficient. While creativity is a proven engine of business growth, it must evolve to keep up with the contemporary marketing landscape, which requires it to be more intelligent, agile, and adaptable. Studio X serves as our solution to this marketing challenge, powered by intelligent, actionable data signals and real-time insights.

Our teams consist of a mix of brand, content, and social experts, including strategists and analysts, creatives and designers, as well as producers and distributors— all dedicated to maximizing every media moment. We specialize in delivering the right content to the right audience at the right time, supported by best-in-class automation tools to deploy tailored assets on a large scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable, flexible, and designed to reach data-informed target audiences while evolving based on their responses.

Who we're looking for:

The Cluster Director serves as the primary contact for social strategy leads, responsible for overseeing and managing multi-market social toolkits. This role ensures alignment with overall channel strategy, oversees local implementation, facilitates decision-making and quality control, manages risks, engages with local client and cross-functional teams, tracks cultural trends, and oversees financial operations between WPP and TCCC. We are looking for someone with strong expertise in creating locally nuanced social content, fostering platform partnerships with multiple stakeholders and social platforms, and nurturing a high-performing team of analysts and community managers to drive impactful, culturally resonant campaigns.

What you'll be doing:

Strategic Leadership & Market Management

• Serve as main point of contact for SX Social Lead & IMX Social Lead for regional/market operations
• Act as primary liaison for StudioX Social Lead and Strategy Leads, driving growth and development of brand strategies within charters
• Lead local activations with deep understanding of campaign planning and execution
• Oversee and support delivery of market-relevant social strategies through local brand strategies and campaign briefs

Multi-Market Toolkit Management

• Own, plan, schedule, execute, manage and report on multi-market charter toolkit setup within designated cluster
• Work collaboratively with Social Category Director and Manager on toolkit development
• Drive decision-making around charters and ensure toolkits are implemented effectively
• Ensure key stakeholders are involved and consulted throughout the process

Team Leadership & Operations Management

• Provide leadership for cluster teams to ensure flawless daily operations
• Serve as flagbearer of teamwork integration and management
• Follow up on team deliverables and performance metrics
• Nurture high-performing teams of analysts and community managers
• Foster collaboration with 3rd party and influencer teams

Quality Control & Risk Management

• Check quality of social deliverables and manage production/approval of assets when relevant
• Manage risks and issues, escalating when necessary
• Ensure brand consistency and strategic alignment across all markets
• Maintain high standards for culturally resonant campaign execution

Client & Stakeholder Engagement

• Actively participate in relevant in-market meetings with local SX teams
• Lead client meetings and presentations from local perspective
• Explain campaign progress and performance to clients
• Foster platform partnerships with multiple stakeholders and social platforms

Cultural Intelligence & Trend Monitoring

• Keep up to date with cultural events, news stories, and social trends that may impact audience interaction with clients' brands
• Provide strategic recommendations based on cultural insights
• Focus particularly on Gen-Z engagement and TikTok platform dynamics
• Utilize social listening insights to inform strategic decisions

Financial Operations Management

• Oversee financial "market" operations between WPP and TCCC
• Manage budget allocation and financial reporting for cluster operations
• Ensure cost-effective execution of multi-market initiatives

Community Management & Social Listening

• Oversee community management strategies across markets
• Leverage social listening platforms to gather actionable insights
• Coordinate community engagement initiatives that drive brand affinity

What you'll need:

• Strong knowledge of social media platforms, with particular focus on TikTok and Gen-Z engagement
• Proficiency in social listening platforms (preferred)
• Experience with community management tools and strategies
• Understanding of digital agency operations and workflows
• Proven experience in team leadership and performance management
• Strong coordination and project management capabilities
• Experience working with digital agencies, account directors, and digital directors
• Ability to lead cross-functional teams and drive integration
• Excellent presentation and client communication abilities
• Ability to translate global strategies into locally relevant executions
• Cultural sensitivity and trend identification capabilities
• Quality control and risk management experience
• Financial operations and budget management skills
• Experience working with third-party agencies and vendors
• Ability to foster platform partnerships and stakeholder relationships
• Influencer marketing coordination experience