Senior Account Manager

VML

Department: Client & Business Leadership

Location: San Diego, CA, United States

Requisition ID: 10792

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

This is a Full-time role in VML within a team of one of our largest Accounts in the IT industry.

The team is part of a Global engagement that execute and land the framework to deliver structured and programmatic coverage, optimized by market, language, and workload, to drive consistent demand generation at scale.

The team is comprised of highly skilled Subject Matter Experts on all marketing services / execution / operations and act as the right hand of the field marketers; They are consultants, trusted advisors, and experts on the services they land. Functions range across communications to different audiences (B2B) and disciplines.

Daily tasks will include:

Work with stakeholders to support and coordinate the rhythm of business activities, such as periodic business reviews, executive communications and business planning, and improve processes to run the business efficiently.
Serve as a trusted advisor to members to provide strategic insights to take business decisions.
Relationship Management: Engage and serve as a primary point of contact with your market. Build relationships and understand their unique business needs and challenges. Collaborate closely to align marketing strategies with overall business objectives and provide ongoing support.
Marketing Planning: Help your market develop effective marketing strategies aligned with their business goals and target audience. Provide guidance on positioning, messaging, and identifying unique value propositions to differentiate.
Benefits Activation: Activate Marketing execution plans, guiding and facilitating demand creation plans aligned to incentives adoption and usage.
Customer propensity: Leverage customer propensity, campaign in a box assets and aligned investments/incentive to drive demand gen.
Campaign Management: Collaborate to plan and execute marketing campaigns across various digital channels. Oversee the end-to-end campaign process, including planning, execution, and measurement. Coordinate with internal and external stakeholders to ensure seamless execution.
Investment Tracking and ROI: Work with the local regional team to ensure measurement of marketing investment and impact.

Knowledges/Skills:

English and French language knowledge
6 years of related experience
Exceptional listening skills – to truly understand partner needs and co-develop effective, targeted comarketing strategies.
Relationship management skills collaboration and conflict resolution skills
Self-driven and autonomous – able to operate independently while maintaining high standards and accountability.
Strong leadership and relationship-building skills
Confident and charismatic communicator
Proven senior marketing expertise
In-depth understanding of digital marketing environment – including brand positioning, products, campaigns, sales funnel, priorities, and audience segmentation

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$60,000—$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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