All Careers

Account Manager

VML

Department: Client & Business Leadership

Location: Toronto, Canada

Requisition ID: 11050

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

About the role 

We are seeking a detail-oriented Account Manager to oversee email marketing tactics within client campaigns. This role serves as the primary liaison between clients and our internal teams, ensuring seamless execution of email marketing initiatives while maintaining strong client relationships. 

Key Responsibilities 

Client Relationship Management 

  • Work one-on-one with clients to establish and maintain aligned roles and responsibilities 
  • Partner with internal teams to ensure seamless execution of email logistics and project management 
  • Serve as the primary point of contact for client Integrated Marketing managers 

 

Email Intake Support 

  • Process requests from client Integrated Marketing managers for demand generation activities supporting local scale events via planning tool 
  • Coordinate with aligned clients on single-CTA intake forms and briefs to support event demand generation 
  • Ensure all necessary information is captured for successful campaign execution 
     

Single-CTA Email Deployments 

  • Review Demand Generation requests and clarify any issues related to timing and targeting 
  • Submit email deployment requests through internal intake tools 
  • Complete and submit other relevant corporate engine intake forms on behalf of marketers 
  • Handle privacy approval requests in alignment with defined services (Note: final approvals remain with client FTE for projects outside MSC enabled services) 
  • Request localization services following locally defined processes 

Operational Project Management 

  • Work closely with Event teams to ensure event-related emails are briefed on schedule 
  • Coordinate with all stakeholders to secure approvals for single-CTA emails within the solution area 
  • Proactively flag upcoming deadlines to client stakeholders 
  • Maintain project timelines and ensure on-time delivery of all email marketing initiatives 

Performance Measurement & Reporting 

  • Measure performance KPIs of demand generation activities 
  • Capture and compile demand generation performance across different channels 
  • Deliver rigorous and consistent email KPI reporting following locally defined processes 
  • Analyze campaign results and provide insights to improve future performance 

 

Qualifications 

Required Skills & Experience 

  • 3+ years of experience in email marketing, account management, or client services 
  • Strong understanding of email marketing best practices and metrics 
  • Excellent project management skills with ability to manage multiple priorities 
  • Superior communication skills, both written and verbal 
  • Detail-oriented with strong organizational capabilities 
  • Proficiency with email marketing platforms and CRM systems 
  • Experience with marketing automation tools 
  • Knowledge of privacy regulations related to email marketing 
  • Experience in event marketing 
  • Background in performance analysis and reporting 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.