What We're Looking For:

We're looking for a Performance Content Director in our Discoverability capability to lead commerce strategies for our major CPG client. As a Performance Content Director, you'll use data to create engaging content that boosts product discoverability and drives performance. This role requires strong leadership, strategic execution, and a focus on client success.

The ideal candidate is a proactive, data-driven leader with a strong passion for consumer behavior and content's role in driving commerce. This Performance Content Director is adept at both high-level strategy and meticulous execution, consistently focusing on performance and measurable results. This individual is a natural collaborator, capable of guiding and developing a team while also contributing to business growth and client relationship management. They thrive in dynamic, fast-paced environments, demonstrating a continuous learning mindset regarding industry trends. Above all, they possess an unwavering commitment to detail, quality, and ultimately, client success.

What You'll Do:

As a Performance Content Director, you will play a pivotal role in shaping and executing content strategies that enhance our CPG clients' online retail presence and drive commerce. Your responsibilities will include:

Content Strategy & Development:

• Lead the development and execution of performance-driven content strategies, encompassing visual content recommendations and commerce-specific content (product descriptions, PDPs).
• Identify content gaps, research new topics, and distill complex information into clear, accessible language.
• Ensure all content adheres to brand voice, style guidelines, and project specifications, while optimizing for SEO and accessibility.
• Proactively recommend and implement style guide enhancements to maintain content consistency and clarity.

Client & Stakeholder Management:

• Collaborate closely with clients and internal teams to define content needs, present strategies, and secure buy-in through effective and persuasive communication (verbal and written).
• Manage multiple content projects, ensuring timely delivery and responsiveness to client feedback and revisions.
• Foster strong relationships with internal stakeholders to ensure alignment in messaging, branding, and style across all initiatives.

Team Leadership & Quality Assurance:

• Supervise, mentor, and provide oversight to junior associates, ensuring the delivery of cutting-edge, high-quality search and performance content.
• Conduct thorough reviews of junior team members' work, upholding consistently high standards and customization for each client's unique needs.
• Actively participate in employment decisions, including hiring, performance management, and team development.

Business Development & Industry Acumen:

• Proactively engage in new business initiatives, including RFPs, scoping requests, and resource planning.
• Stay abreast of the latest industry trends in content, commerce, and search to continuously inform and evolve content development practices.
• Drive content innovation through thought leadership, case studies, proactive opportunity identification, RFP contributions, style guide refinement, and integrating emerging content/commerce technologies like AI.

Who You Are:

• A seasoned content professional with 9-11 years of experience in content writing, marketing, advertising, or a related field, preferably at an agency or working with CPG brands.
• A proven expert in commerce content (PDP content strategy, product descriptions, content optimizations, retailer content wireframes, etc.).
• Highly proficient in grammar rules and constructing clear, compelling sentences.
• Experienced in optimizing content for SEO and accessibility.
• A critical thinker who can develop innovative solutions to complex content challenges and distill complex concepts.
• Proficient with common writing tools (AP Style Guide, Grammarly) and familiar with AI platforms (e.g., WPP Open, Gemini, ChatGPT)
• An excellent communicator, able to articulate ideas clearly and concisely, both verbally and in writing, with strong presentation skills and the ability to develop a cohesive narrative.
• A relationship builder, able to collaborate effectively with team members, departments, retailer contacts, vendors, and clients.
• Organized, detail-oriented, and able to effectively manage timelines and deliverables for multiple content projects simultaneously.
• Receptive to feedback from multiple sources and a lifelong learner, staying current on rapidly changing industry standards.

What You'll Need:

• Demonstrated experience in content creation, strategy, and management for web and commerce platforms.
• Skilled in comprehensive research on diverse topics and brands related to Performance Content.
• Deep understanding of performance content, commerce, and search trends, with a meticulous approach to detail and quality.
• Strong understanding of SEO, AI tools and concepts, and content optimization within the retail and evolving commerce space.
• Exceptional communication, presentation, and interpersonal skills.
• Passionate about innovation and staying ahead of content and commerce industry trends.
• Strong critical thinking and structured problem-solving abilities.

What We Offer:

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.